WORK HISTORY
Senior UX/UI Specialist
Tokio Marine HCC | Sugar Land, Texas
- UX Researcher and Designer;
- Research, create personas, build prototypes for testing, conduct usability testing, create site architecture, design work flow mock-ups, A/B testing;
- UI Designer;
- Utilize UX research to craft full-design mock-ups and convert to code;
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- Work and collaborate within multi-disciplinary digital marketing team comprised of a manager, content manager, content writer, SEO/SEM specialist, as well as with a traditional marketing team;
- Keep up-to-date with UX/UI trends and research and teach to team members;
- Participate in ongoing education opportunities.
Skills/Tools routinely utilized:
UX research: card sorting, persona creation, protyping, usability testing, A/B testing with Optimizely; UI: routinely utilize Joomla CMS in building templates, adding and updating site; utilize latest Adobe Creative Suite including Photoshop, Acrobat Professional, Illustrator, Dreamwever
Senior Web Developer
Tokio Marine HCC | Houston, Texas
- UI/UX Designer, Developer;
- social media subject matter expert;
- assess and execute internal customer needs/expectations;
- provided graphic design and in-house photography;
- design wireframes and mock-ups per expectations;
- ownership of DNN content management system as designer, developer, and gatekeeper of content contributors;
- collaborate extensively with a team of ASP.Net developers, SQL DBA's, third party vendors, and more;
- utilize web analytics to justify business requirements and requests;
- research and recommend various eBusiness directives;
- lead efforts to convert external web hosting to in-house servers with redundancy for SQL database as well as load balanced web servers for both development and production environments;
- coordinate and lead global rebranding initiative for web and social media efforts after company acquired and changed names.
Skills/Tools routinely utilized:
DNN CMS (DotNetNuke), HTML5, CSS3, Bootstrap,Javascript, jQuery, ASP.Net, FTP, Visual Studio, Dreamweaver, Photoshop, Illustrator, MS Office, Axure, Moqups, PC platform
Senior UI/UX Designer
Cardtronics | Houston, Texas
- Company's sole UI/UX designer;
- collaborate closely with the business department and project managers through the software development department to scope projects;
- assess user needs/expectations;
- design mock-ups;
- program the front-end web-based application for internal and external customer use;
- collaborate extensively with a team of ASP.Net developers, SQL DBA's, and more;
- monitor, report and recommend strategy based on analytics reporting;
- write, program and disseminate eNewsletters to a vast audience.
Skills/Tools routinely utilized:
HTML5, CSS3, Bootstrap, LESS, Sass, Javascript, jQuery, ASP.Net, FTP, Visual Studio, TFS, Dreamweaver, Photoshop, Fireworks, Illustrator, MS Office, Axure, Moqups, Mockup Plus, PC platform, Constant Contact
September 2013 - June 2015
Director of Multimedia
Design At Work | Houston, Texas
- Lead a team of web developers with decision-making, creative and technical mentoring, policy and procedure setting, and personal development;
- collaborated closely with company leaders to influence clients and potential clients their digital marketing needs and strategy;
- coordinated with multidisciplinary team to produce and program websites, eNewsletters, radio spots, videos, and other public relations and advertising content for the benefit of our clientele;
- regularly responsible for building/maintaining an average of 20 mid-size company websites;
- utilized my photography skills for the company and for clients.
Skills/Tools routinely utilized:
HTML5, CSS3, PhP, WordPress, FormTools, Javascript, jQuery, cPanel, FTP, Dreamweaver, Coda, Photoshop, Fireworks, Illustrator, Acrobat Pro, After Effects, Final Cut Pro, Jotform, MS Office, Axure, Apple platform, numerous email campaign tools, numerous social media sites, photography
October 2011 - September 2013
Webmaster
Houston Methodist Hospital System | Houston, Texas
- Created wire frame designs for presentation and training purposes;
- consult with system entities regarding social media and SEO with to increase awareness of programs and integrate increased interactivity;
- initiated and implemented complex 360 degree virtual tours for community hospitals that are being implemented system wide;
- involved extensively with bringing video streaming service strategies for web enhancement; initiated and working to formulate professional online videos for various service lines to enhance their online presence and interactivity;
- provide photography for various Web sub-site's photos and publications;
- regularly created template layouts and individual page enhancements;
- instrumental role in migrating between content management systems; create, enhance and update content for numerous departments, centers and physician organization websites within the system's website umbrella;
- trained content publishers in HTML and how to utilize content management system;
- analyzed web traffic data to improve and implement search engine optimization tactics for various clients within TMHS;
- significant role in pilot project with the Methodist Institute for Technology, Innovation, and Education (MITIE) program's website development;
- aided in transition system's CMS from BroadVision to MedSeek.
Skills/Tools routinely utilized:
HTML4, CSS3, Javascript, jQuery, MedSeek CMS, BroadVision CMS, Easypano Studio Professional, Dreamweaver, Photoshop, Fireworks, Illustrator, Acrobat Pro, MS Office, PC platform, numerous social media sites, MailChimp, photography
April 2008 – October 2011
Web Designer
Houston Independent School District (HISD) | Houston, Texas
- Formatted and published regular e-Newsletters in mass e-Mail marketing campaigns;
- created wire frame designs using HISD's official style guide which includes color schemes;
- co-designed entire site using style sheets for all template layouts;
- involved extensively in strategizing and implementing transition from content and design content management system upgrades on both a public and private site;
- provide photography for website's stock photos and print publications;
- trained content publishers in advanced HTML and CSS for a more effective workflow;
- analyze web traffic data and implement recommendation for changes to enhance website.
Skills/Tools routinely utilized:
HTML4, CSS2, Javascript, Vignette CMS, FTP, Dreamweaver, Photoshop, Fireworks, Illustrator, Acrobat Pro, MS Office, PC platform, photography
Webmaster
Texas Elder Abuse and Mistreatment (TEAM) Institute | Houston, Texas
- I was recruited by Dr. Carmel Bitondo Dyer, a prominent Geriatrician in the Texas Medical Center, to scope and build a website from conception to completion with continued maintenance for a newly formed non-profit group collaboration. Thanks in part to the website strategy, the organization was later awarded a two-year federal grant;
- routinely updated and redesigned the site regularly to fit the organization's needs including updating news, adding eNewsletters, and building new areas of the site;
- offered regular recommendations and implementations to improve the organization's web presence needs.
Skills/Tools routinely utilized:
HTML4, CSS2, Javascript, FTP, Dreamweaver, Photoshop, Fireworks, Illustrator, Acrobat Pro, MS Office, PC platform, photography
March 2003 – January 2006
Webmaster
Houston Livestock Show and Rodeo | Houston, Texas
- Annually redesigned and redeveloped the world's largest rodeo and livestock show website to cater to its more than 18,000 members;
- the site reflected an organization that has a local and global economic impact of more than $250 million annually;
- designed and maintained website while ensuring information accuracy, timeliness of press releases, congruency with design scope and high usability standards;
- oversee and utilize the website analytics to keep company's position with SEO at the top of results;
- composed speeches and letters for the President and Chairman of the Board as requested;
- created a weekly e-newsletter including interesting stories, timely information and instructions for a highly diverse user audience;
- proofread press materials prior to publication; implemented cost-saving move from remote hosting to in-house self-reliance;
- recommended and managed the switch from existing ColdFusion technology to ASP.net for quicker results and download time;
- collaborated with IT Director to design and implement a custom-built content management system specific for the unique needs of HLSR;
- transformed a static brochure-ware site to a dynamic site including online forms and merchandise store;
- provided in-house portraiture, candid, still and sports photography for use in publications.
Skills/Tools routinely utilized:
HTML4, CSS2, Javascript, FTP, Dreamweaver, Photoshop, Fireworks, Illustrator, Acrobat Pro, MS Office, PC platform, AP Styleguide, RealPlayer video streaming, photography
November 2000 – October 2005
Web Designer
Echo Canyon Productions | Austin, Texas
- Formed this sole proprietor web design firm to cater to small business, groups and organizations specializing in non-profit groups;
- reviewed with clients their vision and wishes through creation and implementation.
Skills/Tools routinely utilized:
HTML, CSS, Javascript, FTP, Dreamweaver, Photoshop, Fireworks, Illustrator, Acrobat Pro, MS Office, PC platform, AP Styleguide, photography
September 1999 – November 2000
